Art PR
JPR Media Group has worked with many artists and art galleries securing global broadcast TV coverage, global and regional radio coverage, national press in online and print newspapers, consumer press, luxury press and art-focused magazine editorial. We have secured top art PR interviews with artists and their galleries, promoting individual exhibitions and future openings and launches. From organising and managing guest lists at events to active journalist outreach, JPR Media Group creates press releases and forms a strategy for top art PR clients, whether for immediate launch projects and events or long term PR campaigns.
Notably, JPR Media Group has secured top art PR TV coverage in BBC News TV in Singapore, BBC Look East TV in Norfolk, England, Sky TV Ian King Show, Sky TV Arts and Entertainment, and Sky TV Breakfast Show. We have secured top art PR radio coverage in BBC World, BBC Radio Oxford, BBC Radio Norfolk, and BBC Radio Suffolk. We have secured national and consumer press in the Financial Times How to Spend It, Bloomberg, Gulf Today, The Guardian, The Telegraph, Evening Standard, Evening Standard Londoners Diary, The Independent, Sky News online, Forbes, British GQ, GQ Italia, Country & Townhouse and more. We have promoted NFT artwork and Decentraland-focused art PR news and secured tech-focused press in CoinDesk, Cointelegraph, Oasis KR, Telegraph, and the Times.
We have secured top art PR focused art magazine press in The Art Newspaper, FAD, Artlyst, This is Colossal, Creative Boom, Realism Today, 1883, and Trebuchet.
Case Study: Mr Brainwash x Clarendon Fine Art Covent Garden
JPR Media Group created a press release, formulated a PR strategy, and did media and broadcast TV outreach for Mr Brainwash’s new graffiti work unveiling at Battersea Power Station. In addition, we organised the press attendees for the launch of Clarendon Fine Art Covent Garden hosted by Mr Brainwash.
Street-Pop artist Mr Brainwash (pseudonym of Thierry Guetta, b.1966) unveiled a new 17-metre mural to commemorate the historic opening of the new Battersea Power Station development and tube station on Thursday 23rd September 2021. At 12:30 midday on Thursday 23rd September, the mural will be digitally projected onto the façade of the Power Station in front of a public and press audience. A sneak preview of the image was revealed to press on Thursday 23rd September at 11:30am at the briefing.
Mr Brainwash also officially opened the new 4,000 sq. ft. flagship Clarendon Fine Art gallery at 117 Long Acre in Covent Garden with a preview VIP event and exhibition on Thursday 23rd September 2021, from 7-9pm. Since April 2021, Clarendon Fine Art has had an exclusive signed agreement in the UK with Mr Brainwash.
About Mr Brainwash
Based in Los Angeles, French artist Mr Brainwash rose to fame as the main figure in the Academy-nominated Banksy-directed film Exit Through The Gift Shop.
“Mr. Brainwash is a force of nature, he’s a phenomenon.” – Banksy
Mr Brainwash – international Street-Pop artist and videographer – is famous for his graffiti, sculpture, and large-scale silkscreen prints and installations of celebrities such as Madonna, Kate Moss, and Marilyn Monroe. His practice of subverting cultural iconography and appropriation borrows from Andy Warhol, Keith Haring, and Banksy. Mr Brainwash is also cousin of famous French street artist ‘Invader’.
“Banksy captured me becoming an artist. In the end, I became his biggest work of art.” – Mr. Brainwash
Mr Brainwash’s first solo exhibition, entitled Life is Beautiful, was held on June 18th 2008 with artwork selling for six figures. It was the most highly attended private exhibition in history with over 50,000 visitors. Mr Brainwash has designed covers for Madonna’s Celebration album, Rick Ross’s Mastermind and Rather You Than Me album, The Red Hot Chili Peppers I’m With You, and Michael Jackson’s Xscape. Further collaborations included Hublot, Mercedes-Benz, and The Hard Rock Hotel.
Mr Brainwash has achieved over $2.4 million at auction in the last 10 years. Between November 2020 and April 2021, Mr Brainwash’s primary market prices in the U.K. have grown on average 14-28%. With a new documentary on the horizon, the recent growth of the street art market more generally – and many other achievements highlighted in the recent interview with Andrew Shirley in the Knight Frank Wealth Report Street Art Special – Mr Brainwash’s upwards trajectory has never looked so promising.
Celebrity collectors of Mr Brainwash include Barack and Michelle Obama, Kanye West and the Kardashians, Snoop Dogg, Rihanna, David and Victoria Beckham, Jimmy Fallon, Rita Ora, Russell Simmons, DJ Khaled, Al Pacino, Johnny Depp, Lionel Richie, Pele, Rick Ross, Samuel L Jackson, Arnold Schwarzenegger, Leonard Nimoy, and many others.
Mr Brainwash was the featured street artist at the Battersea Street Party 25th-26th September 2021, 11am-6pm, to celebrate the opening of two new stations Nine Elms and Battersea Power Station. The two-day celebration will see street dancers, parkour shows, live music from Busk in London, local beer breweries, and street food pop ups from Fiume, Gordon Ramsay’s Street Pizza, Tapas Brindisa, Cinnamon Kitchen and Tonkotsu.