Tech PR
We have worked with top tech PR clients with apps, VR, NFT’s, and art launches on the metaverse in Decentraland. We have gotten our top tech PR clients into BBC South Today TV, BBC World Radio, BBC Radio Oxford, Financial Times print and online, Sky News, Forbes, Business of Fashion, The Guardian, GQ, Glamour, Evening Standard, Oasis KrAsia, Telegraph, The Times, CoinDesk, Cointelegraph, CryptoSlate, Forbes, TechFirst podcast, Irish Tech News Podcast, The Irish Times, European Business Magazine, Oxford Mail, Global Investor, Computer Weekly, and Arise News TV.
We have gotten our top tech PR clients interviewed on TV, radio, podcasts and within leading national newspapers, regional newspapers, consumer magazines and tech and business-focused titles.
Case Study: OOOOO video commerce platform
JPR Media Group created press releases and PR outreach strategies based on different channel launches on the OOOOO platform over the course of 6 months. Initially, focused on the launch, JPR Media secured event launch press.
With a shift of focus on beauty and fashion products, JPR Media Group secured press in an array of women’s, lifestyle, luxury, and fashion-focused titles.
The shift of focus became Sneakers TV which we got the King of Trainers featured on Arise TV with 1 million views and on British GQ.
The focus shifted to Busking TV and we secured coverage on BBC South Today TV, BBC Oxford radio, The Times culture section, and Oxford Mail.
The focus shifted to a Brazil partnership which we got featured in Business of Fashion – a leading trade publication within the fashion industry.
The focus shifted to The Perfume Shop partnership then Books TV which we secured in lifestyle and celebrity titles.
The focus shifted towards the e-commerce business angle and China’s influence in the multi-billion dollar live shopping industry. We subsequently got OOOOO featured in the Times print, Financial Times, and Irish Times.
The focus shifted into games such as Melon Madness which we got an influencer with over 40 million combined followers to share on Facebook stories and Instagram stories.
When the focus shifted to Drinks TV, we got Forbes to announce it first in a large feature article.
About OOOOO
OOOOO is a video commerce app that launched in the UK. Modelling itself on video sharing and live shopping platforms that are part of a multi-billion dollar industry in China, OOOOO started as a fast paced live TV show selling fashion and beauty products. A live host, or presenter, gives authentic reviews of the products they like live whilst the viewers can interact and send messages in real time. This gives a chance for live interaction, which adds greater tangibility for honest product feedback.
After only a few months in the UK, OOOOO reached the number 1 position on the iOS shopping charts, beating eBay and Amazon.
OOOOO’s model started with only a few TV channels, with a goal to reach approximately 25 channels that spanned Perfume, Handbags, Sneakers, Gym, Drinks, Electronics, Books, Busking and more. After trialling different TV channels, OOOOO has found success across multiple platforms.
In the height of the COVID-19 pandemic when the performing arts and music industry was suffering, OOOOO gave musicians a platform to earn money performing live every day in front of an existing audience. With competition of views on platforms like TikTok, Facebook and Instagram, OOOOO’s channel Busking TV achieved a huge amount of media attention, being a heartful initiative helping give work to out-of-work musicians.
TV channels like Gym TV and Books TV welcomed presenters who were known in their field and gave them a platform to offer groups of people exercise classes and the opportunity to listen to passages from books. This opportunity to connect with an audience virtually during lockdown was a proven success.
The platform doesn’t buy ads and uses games and initiatives for current users to invite and share with friends.
OOOOO built a following of over 250,000 UK downloads and a huge number of views during their 1-hour live shows and they continue to grow. With investors on board, new channels and a growing number of fashion and beauty partnerships, OOOOO is constantly changing and expanding.